Big Bad Wolf, an innovative slot with superior graphics, was last night awarded the title of EGR’s Game of the Year. The award, sponsored by Odobo, is new for 2013 and Quickspin stormed to victory, securing over half of the 197 votes cast. The final decision, made by industry peers, is indicative of the respect this game commands. Big Bad Wolf was commended for its production quality, creative theme and entertainment value.
Odobo congratulates Quickspin on its impressive win, which came with a £25,000 sponsorship credit towards game development on the Odobo platform. We’re very much looking forward to the collaboration and the exciting prospect of delivering Quickspin’s next big hit to devices worldwide.
This will be the first year that a developer receives the newly coveted title of Game of the Year at the EGR Awards. The award is judged on game innovation, marketing value, production quality and revenue.
Twenty-one nominations were received during the two-week entry period and the overall calibre impressed the judges. The quality of games under consideration highlighted the creativity coming into the sector. This also presented a challenge for the panel as they debated which games should make the final six. Following a lengthy discussion, only the very best remained in play and Odobo is pleased to announce the finalists of the inaugural Game of the Year award category.
The games selected for this prestigious shortlist are:
Big Bad Wolf (Quickspin)
This is a slot game offering innovative gameplay, superior graphics and sounds. It stands out due to its production quality and great storyline, which keep players engaged.
Blackjack Pro/Ace (Playtech)
Blackjack Pro/Ace is the only table game to make the list this year. Playtech’s game is well designed with advanced controls that make for quicker and more natural game play. This delivers an immersive and true-to-life player experience.
CASTLE BUILDER (RABCAT Gambling)
CASTLE BUILDER is a hit with both players and operators that has delivered incredible revenue performance. The progressive fantasy game features multiple achievements and quests; thrilling royal weddings with increasing bonuses, and a vast world that spans 3 kingdoms.
Elements: The Awakening (Net Entertainment)
As one of the most innovate games available in 2013 Elements deserves its place. This game leaves traditional slots standing with out-of-this-world 3D graphics and a truly creative theme.
MONOPOLY PLUS (IGT)
Attracting 20-30% of IGT’s total players, MONOPOLY PLUS is a phenomenal success story that is played 200-300 times a minute.
Super Graphics Upside Down (Realistic Games)
A well-designed slot game that became the number one grossing slot with two operators. It’s been a success with players during 2013 and deserves its place on the shortlist.
Who would get your vote?
The winner will be announced at awards night on 25th November 2013 in London.
Odobo is proud to announce that its inaugural operator partnership is with one of the world’s largest online gambling groups, bet365. This announcement is the culmination of many months of great work from both teams and represents a real milestone for Odobo.
bet365 has signed-up to distribute a selection of new games and provide them with exposure to millions of players. Each new game selected will have been produced by experienced game development studios, which have been created using Odobo’s Game Development Kit (GDK).
Since integrating the Odobo platform, bet365 is already offering two new game titles: The Legend of Olympus, from well-known game studio RABCAT, and Baccpo, developed by AppleJack Gaming. Both of these games have been created using the latest HTML5 technologies and practices.
Games produced using HTML5 are delivered via the player’s browser ensuring that they have advanced compatibility and support play on iOS, Android and Windows as well as via desktops, tablets and mobiles. bet365 can now access and browse the Odobo Marketplace, which operates as a new B2B “app store”, specifically aimed at real-money gambling games. Every game bet365 selects is fully compliant with the latest regulations and available in multiple languages.
Odobo is delighted that so many gaming operators have responded positively to the opportunity to distribute HTML5 games content from a wider variety of talented game developers in this way. Odobo’s model opens up a new business opportunity for game developers worldwide to produce games for the US$35bn/GBP£23bn global online gambling industry. The partnership generates royalties for developers, which are received based on both game play and referrals.
Games on the Odobo platform can be discovered and played for free worldwide on Odobo Play (www.odoboplay.com). For applicable markets, it also gives players the opportunity to click through to partners like bet365 if they would like to wager real money.
Odobo is also in the process of scheduling multiple new platform integrations to expand global distribution for real-money games content, so please subscribe to our blog or twitter feed for future updates.
Real-money gambling is about excitement, entertainment and the chance to be a winner. Other forms of gaming, whether social, casual or console gaming, have seen incredible leaps forward in quality and sophistication, to the point where a truly immersive and engaging experience is expected by players. The regulated real-money gambling industry may be playing catch up in some respects, but a number of developers are starting to really innovate and produce high-quality games that entertain today’s gamblers and new types of players. Mobile has also lived up to its hype with more players seeking games that are supported across multiple devices. This is having a distinct impact on the way new games are being produced and after several years online, it appears that the age of multi-device, real-money gaming has truly arrived.
To a huge extent, this is facilitated by the hard work and skill of game developers who are committed to producing ever more sophisticated and entertaining games within stringent regulatory requirements. Many of these real-money games are starting to command parity with the quality and engagement found amongst the very best of social, casual and console games. However, to see more game developers participate and innovate within the real-money sector, more needs to be done by the industry to support this trend.
At Odobo, the Developer Program and Games Marketplace for the online real-money gambling industry, we are providing the first program designed specifically to encourage and support the efforts of talented game developers, whether or not they have developed in the real-money gambling sector before. Supported by our sophisticated technology and cutting edge Games Development Kit (GDK), we are building the ecosystem for more game developers to push the boundaries of quality and innovation.
Odobo understands that the focus must remain on great games. These require significant work, skill and an element of magic. Whether this is ultimately conveyed via the design, art, sound or concept, great games should deliver an exciting and compelling experience for players, underpinned by a sound maths model. It’s because of this that Odobo is also proud to announce its support of the inaugural Operators’ Game of the Year award, to be presented at this year’s EGR awards night. It is high time the real-money gaming industry got the opportunity to recognise the hard work that goes into producing cutting edge content and to officially acknowledge those who are doing it, in style.
The award is open to any real-money game available via a registered operator and will be judged on innovation, game quality, marketing value and revenue. Studios and producers are encouraged to nominate themselves with the shortlist being revealed on 18th November.
The winner will be judged by a panel of industry experts, including the editorial team at EGR. The coveted title of Operators’ Game of the Year will then be awarded to the winner along with a generous £25,000 of credit towards future game development using the Odobo platform. This includes access to Odobo’s advanced GDK, its game development and QA team (who will ensure their game works on any supporting device as well as providing rigorous testing), translations for foreign language markets and regulatory support for their next big hit.
Criteria for entry:
- Open to all real-money gambling (RMG) games
- Game developers and studios can enter their own titles
- The game must be live and available to play as a RMG game with at least one registered operator on the date of entry
- Only entries received by EGR between: 00:00, 25th October 2013 and 23:59, 13th November 2013 will be considered
Key diary dates:
- Deadline for entry: 09:00, 13th November 2013
- Shortlist announcement: 18th November 2013
- Winner’s announcement: 25th November 2013
What to do next:
If you are a Game Developer and would like to be considered for the award, please download the entry form.
Gibraltar 4 July 2013 - CORE Gaming - a leading developer of HTML5 mobile and tablet casino games - today announced a partnership with Odobo, the new games development platform and marketplace for the regulated gambling industry.
CORE Gaming, whose clients include Sky Vegas and Paddy Power, are leading developers of slot, fixed-odds games and table games for operators in global regulated markets and are currently developing a portfolio of proprietary HTML5 casino games.
Odobo is the new HTML5 game development platform for the regulated gambling industry. Developers produce regulatory-compliant games using Odobo’s Game Development Kit (GDK), and then distribute them to operators through the Odobo Marketplace – the B2B content “app store” for the regulated gambling industry. The developer gains royalties from gaming revenue and has the option of earning additional affiliate revenue by driving their own player traffic to the operators.
CORE Gaming’s first production powered by Odobo’s GDK will be its brand new slot game based around the exploits of legendary stunt rider Evel Knievel.
Managing Director at CORE Gaming, Justin Chamberlain said:
“CORE already produces HTML5 games for several of the world’s largest regulated gambling operators but the big benefit of Odobo is that they have standardised the development framework and deployment technologies for the industry. With Odobo we will build a single client for each new game and can then license it to any gaming operator on the Odobo platform. Odobo simplifies and supports every element of how we produce and monetize HTML5 games within the real-money gambling industry. With Odobo, CORE can produce more games, for more gaming operators, and earn more revenue through their unique model.”
Odobo’s platform has been built from the ground up specifically for the regulated gaming industry and includes a number of cutting edge server-side technologies including authentication handling, localisation, multi-currency support, game-state memory across sessions and devices via the Odobo cloud, and custom game logic certified to meet industry standards.
“Odobo really understands the challenges game developers face in real-money gambling beyond just the game development itself. With Odobo Play™ they provide an optimised marketing channel for us to promote the availability of our games with gaming operators and take control of our revenues by referring new players. Through the reports offered in the developer portal we gain visibility on game play activity and the revenues we are earning from royalties and affiliate commissions. With Odobo we have, in one platform, all the tools and resources necessary to enable us to build our business in real-money gambling.”
According to a recent report from H2 Gambling Capital, when game developers are also active in marketing their games, and referring new players to the regulated online casino operators, they gain access to additional revenues in the form of typical affiliate commission of 25-30% of the player’s lifetime value. The Odobo Promote affiliate program rewards developers and marketing partners for driving players to game profile pages on Odobo Play and onto the gaming operators that have licensed the games.
Odobo CEO Ashley Lang, commented:
“We designed Odobo to address two key problems; the largest gaming operators desperately seek new HTML5 games to offer their customers, and traditionally the route to bring these games to market for game developers has been fraught with challenges and unnecessary expense. The rapid growth of our program is evidence that we are solving important issues for developers and operators. We are very proud to add CORE Gaming to the expanding list of top-tier game development studios that choose Odobo to grow their business in real-money gambling. We look forward to bringing many great CORE games, such as Evel Knievel, to millions of players worldwide through our participating operators.”
The Odobo developer program is now working with multiple game studios, producers and developers worldwide who wish to participate in the multi-million pound real-money gambling opportunity.
For more information on developing games for the regulated gambling industry please visit https://www.odobo.com/developers/.
For information on licensing games from CORE and other participating Odobo developers for your licensed online gaming business please visit: https://www.odobo.com/operators/.
For a free copy of our research report, ‘Opportunities for Game Developers in Regulated Real-Money Online Gambling’ click here.
Download research report here.
San Francisco 28 March 2013 – ‘Opportunities for Game Developers in Regulated Real-Money Online Gambling’, a new report commissioned by Odobo and researched by H2 Gambling Capital outlines the size of the global regulated online gambling market and provides new data to expose the scale of the opportunity for games development studios to tap into the most lucrative sector in games monetization.
Regulated real-money online gambling (RMG), excluding lottery and skill-based games, already generates almost $30bn in gross win internationally, with the UK and Europe accounting for 54% of the market. Recent legislation passed in several US states supports licensing for online gambling and, according to H2, means that by 2017 the US may already represent up to 30% of the global online gaming market and generate gross win just over $7.4bn, this will continue to grow annually.
Revenues in real-money online gambling are driven by player activity on digital games content with the developers of the games earning royalties of 7-15% of the gaming revenue generated by play of their games. Unlike social and casual gaming (where revenues are generated from a small subset of players), the vast majority of customers of RMG operators are paying revenue-generating players. This royalty alone results in Average Revenues Per User (ARPUs) for the game developer of 30-40 times higher than social gaming.
When game developers are also active in marketing their games and referring new players to the regulated online casino operators they gain access to additional revenues in the form of affiliate commissions of 25-30% of the player lifetime value. With Odobo, developers earn this additional income not only when referred player play the developer’s game(s), but on all gaming activity for the lifetime of the player. This amounts to an additional $350-$500 in developer revenue per player on top of game-play royalties. The combination of the game royalties and affiliate commissions can push the monthly ARPUs in excess of $35 per player.
H2 Gambling Capital also estimates the pace of convergence between real-money gambling and social casino gambling which, when combined, generated just over $30bn in 2012 and are forecast to grow to over $40bn by 2015. For social casino game developers and operators, additional revenues from RMG can fuel multi-channel marketing strategies providing a lift to all forms of monetization and helping the developers active in RMG to have an economical competitive advantage over other developers who are not active in this sector.
Odobo has streamlined the process by which games content for the RMG industry is created, licensed, distributed, marketed and monetized through a growing network of the largest established regulated gambling operators and their millions of funded-account customers. The Odobo Developer Program provides the GDK framework for the production of compliant and certified HTML5 games content and the Odobo Marketplace simplifies distribution of the games content to the industry. The consumer-facing Odobo Play portal provides an optimized marketing channel for the game developer to take an active role in marketing the availability of RMG versions of their games with participating operators in regulated markets.
The new revenue opportunity in online real-money gambling is too big for companies in the games business to overlook. The H2 Gambling Capital report is free from Odobo.
Please click here to download the PDF or email firstname.lastname@example.org for your copy.
View a video of The Legend of Olympus in HTML5 on to the Odobo Platform.
Vienna December 5 2012 - RABCAT, one of Europe’s most experienced production houses announces partnership with Odobo, the new HTML5 game development platform and marketplace for the regulated gambling industry.
Rabcat is a highly-accredited development studio that specialises in high-end art and animation production for the international videogame industry and the manufacture of premium applications for the global gambling industry.
The developer’s client base is a testament to its pedigree and includes Microsoft Games Studios, bwin, Rockstar Games, Atari, Disney Interactive, and the Austrian Lotteries. The company is already a leading supplier of games to the regulated gambling industry and is praised for its focus on creating premium gambling productions favored by casino operators and players alike.
Previously publishing its games in Flash, Rabcat had not yet found an avenue to bring them to a wider market through HTML5.
Florian Schmid, head of production at Rabcat, said: “Joining the Odobo Game Developer Program (GDP) and being able to leverage its Game Development Kit (GDK) has allowed us to create dynamic HTML5 games for a great experience on any device.”
The company’s first production on the Odobo platform will be the award winning The Legend of Olympus, a game awarded the title of “2011 Game of the Year” by the Austrian Lottery, operator of Win2day. It will appear as one of the first of many games for the Odobo marketplace, a B2B ‘app store’ innovation from Odobo to simplify the procurement of games content by licensed online casino operators.
Odobo CEO, Ashley Lang, commented: “The team at Rabcat was quick to recognise the migration of players from desktops to mobile devices for their entertainment and that HTML5 was key to reaching the widest segment of the gaming market. It has been a pleasure to work with Rabcat to bring Legend of Olympus to market in HTML5 on Odobo.”
Schmid added: “We are very excited to be working with Odobo to introduce The Legend of Olympus to more players, in more markets. We aim to have many more Odobo-ready games in the New Year, including the epic Castle Builder and Forsaken Kingdom.”
In early 2013, Odobo will launch Odobo Play, the consumer-facing side of the marketplace, which will bring together the greatest games, the developers that produce them and the licensed and regulated online casinos that support their play in a discovery-friendly format for players worldwide.
The Odobo developer program is accepting applications from game studios, producers and developers wishing to leverage the multi-million pound technology behind the Odobo GDK to produce new HTML5 gambling games.
Ashley Lang concluded: “Since launching Odobo last week, the response and interest from developers and casino operators has exceeded our expectations. Expect additional partnership announcements in the coming weeks.”
To view more about The Legend of Olympus HTML5 production including a video side-by-side comparison of the Flash version of the game to the Odobo HTML5 version as displayed across desktop, tablet and smartphones, please visit http://odobo.tumblr.com/.
For more information on the Odobo game development program and content marketplace visit www.odobo.com.
Below are some concept sketches through to production for the main characters of the game.
Some of the most popular casino games today are centuries old. Blackjack, for example, is believed to have originated in 17th century Spain, where it was known as ventiuna (twenty-one). Roulette wasn’t far behind when it emerged in France in the 18th century. Craps, baccarat, and keno also have European and Asian histories that have evolved into their modern formats, which players enjoy in land-based and online casinos worldwide.
Today’s global gambling industry generates sales exceeding USD $110bn per annum; this is more than sporting events, the music industry, and tourism. Of that, USD $35bn is online, where players can access this form of entertainment on their desktops, tablets, and smartphones. Despite the incredible growth of the regulated online gambling industry and leaps in personal computing and telecommunication advancements, blackjack and roulette still dominate casino earnings – games conceived hundreds of years ago.
One could say that familiarity, simplicity, and tradition all have their roles to play. That’s true. A lot of people play blackjack because it’s simple and familiar. We need to remind ourselves, however, that the technology available at those points in history was different. They used dice, wheels, and cards to create statistical randomness because there was no digital alternative. Those physical representations, however, have now been digitised and look much the same as they always have; a blackjack table is the same as it is in the casino as it is on your modern smartphone device.
But is it necessary for traditional gambling games to always look and play the same?
There is room for creativity to be applied to gambling game design both from a mechanics and UI perspective. There are opportunities to take the games with which we are familiar, learn from current casual, social, and mainstream game design trends, and offer these concepts in completely new, fun, and interesting ways. Just because there is a slot engine powering a game doesn’t mean it necessarily needs to look like a traditional slot you’d find on a casino floor. The same is true for blackjack - ultimately, the mechanic is to reach as close to “21” using a scoring system; does that need to be reflected as cards in the visuals?
Interactively, there is plenty of room for improvement. Devices created in the last decade have brought unparalleled computing power to include sophisticated touch gestures, location handling, and multimedia capabilities we only used to dream about. The Internet is changing gaming and modern web-enabled devices offer players the opportunity to partake in gambling entertainment in different ways.
We believe the modern online gambling games that will be featured in the history books has yet to be invented. There is opportunity to expand upon 17th century creativity and produce incredible experiences for today’s players.
Until today, there has been a chasm between the development community, where the creativity to conceive such a game sits, and the regulated gambling industry, where the infrastructure and licensing exists to deliver the game to the player. Odobo was built to bridge this gap and enable both sides to reap the corresponding rewards.
Odobo is the games development program and marketplace for the regulated online gambling industry. We provide the tools, resources, and guidance you need to produce games that meet strict regulatory standards. We then provide you a marketing, distribution and monetisation platform to connect you with the industry and their players. By doing the heavy lifting, we unlock you to focus on creativity, to help speed up your time to market, and reduce your associated costs.
We’d love to hear your ideas and work with you. Let’s talk and explore how we can help you realise a new business opportunity to bring regulated games into the 21st century.
We look forward to working with you.
Gibraltar 27 November 2012 10:00am – Odobo, the new HTML5 games development program and platform for the regulated online gambling industry, has launched today.
Odobo is accepting applications to its Game Developer Program from game studios and producers. This presents a new opportunity for game developers to capitalise on the high-value players in the online gambling industry via distribution through licensed casino operators worldwide.
Founder and CEO Ashley Lang, who brings Odobo 12 years of senior management experience in the international gambling industry, said: “It’s very likely that the blockbuster game that will help take online casino gambling mainstream has not been invented yet. We thought, ‘how would any developer with that great game idea overcome all the hurdles in today’s industry?’ Something needed to change.”
Average revenues per user are 20 times higher than social and casual gaming, and tens of millions of active players are forecast to generate revenues in excess of USD $32bn by 2015. Odobo enables developers and operators to work together to realise the true potential of this high-growth industry.
Lang said: “Casino operators invest millions in marketing and are actively seeking new and high-quality content from a wider variety of developers to engage existing players and attract tomorrow’s new ones. We saw a big opportunity to revisit the way content is created, distributed, marketed and monetised to the benefit of all stakeholders.”
The Odobo Games Development Kit (GDK) supports HTML5 game production based upon engines and random number generators that are certified by industry-accredited third-party testing facilities. Odobo looks after localisation and makes all approved games available in multiple currencies and languages.
Games built within the framework of the Odobo Developer Program are unique in that they rival top-quality Flash games on the desktop while also supporting the rapid shift towards tablets and smartphones. All approved games are available to casino operators via the Odobo marketplace - a B2B content “app store” for the industry - launching in early 2013.
The consumer-facing Odobo Play portal launches in first quarter of 2013. Every game, developer and casino operator will have their own profile page, acting as a new marketing channel and allowing anyone to promote Odobo games, the studios that produce them, and the casinos that support their play.
There is a lot of excitement over the convergence of social and regulated gaming. We have designed the Odobo platform to enable and support innovation, while operating within a regulatory framework where responsible gaming and fair-play measures are in place to protect the players,” added Lang.
The Odobo platform, GDK and marketplace are the result of over 18 months of development by a team of over 40 industry engineers, architects, designers, and developers. Odobo has invested millions into building a sophisticated, high-volume platform that supports a vast number of players. The company is based in Gibraltar, a globally-recognised regulatory jurisdiction and the home of the largest online casino operators.
For developers requiring assistance with HTML5 game production, Odobo offers access to an in-house HTML5 game development team. Once a developer’s game is live, they can use a comprehensive analytics platform for unparalleled real-time gameplay visibility and historic reporting. This gives developers unique insights into the key metrics driving their game’s success.
For more information, visit www.odobo.com.